Health Practice Coach
Many health practitioners first came to Megan for her twenty years’ marketing experience. They soon learnt – as Megan originally did – that marketing cannot be seen as something seperate from the rest of your practice. Not if its going to have integrity. Megan has been a health practice business coach since 2010. Yes, helping practitioners with branding, websites, photography, flyers, signage, articles and social media. But also assisting with clinic systems development, enhancing client care and building strong referral networks. In a coaching session, Megan will ask all kinds of detailed questions about you and your practice. She has a way of finding out what makes you special. This is key in how you communicate with the world, especially your ideal clients.
Some things practitioners talk with Megan about:
- Practice name development
Which includes working out if you need a descriptor and/or tagline (Megan can explain the importance of these).
- Logo/branding brief development
A thoughtful branding brief for your graphic designer, ensures you receive a brand ‘with legs’ (i.e. is helpful and inspiring to your potential clients). And ensuring it works well as signage, on your website, etc.
- Website brief development
Making sure you have a website that does what you need it to do. This includes identifying the best website structure for easy navigation, the most helpful content and more.
- Website content development
Ensure you have words and images that are meaningful to your visitor. Everything communicates a message.
- Article development
Articles for your e-news, Facebook page, health magazines, etc. can be a wonderful way to help others while also raising awareness about your practice.
- Signage, flyer, brochure content
How people read signage is different to how they read a brochure. Make sure your words and images work for whatever format they appear in.
- Intake forms & health guides
Kick-off to a smooth first session by having an intake form that is clear for both you and your new client. Also ramp up compliance by having user-friendly health guides clients can take away AND apply amongst their busy lives.
- Marketing Action Plan
A do-able action plan for your marketing can be key in getting your priorities right and keeping the communication mojo happening.
Is there something else you need help with? No problem – talk to Megan.
Our logo design wasn’t quite right. And our branding didn’t explain what our clinic actually does. Megan helped us get the branding right – ensuring it worked well on all our promotional material.
With Megan we found the perfect name for my new clinic. She guided me through the branding process and made sure it workedfor all my marketing material and my clinic’s interior design- she considered it all!
I had a new clinic so had to start my marketing from scratch. From coaching sessions with Megan it was amazing how fast we got from a clinic name, to a business card and flyers, to a website and social media profiles. I even wrote an ebook and four articles for my blog before the website was launched. I got much more from those sessions than I expected. I recommend Megan to any practitioner wanting their marketing developed the right way - right from the start.