About Jeff Shearer: Practice Development

Jeff Shearer_Ethical Practice

JEFF SHEARER BSHc (Acu), Cert IV Massage Therapy, Cert CST, NLP. Member: Australian Acupuncture and Chinese Medicine Association (AACMA).

Experience counts – plus a good sense of humour 

Jeff Shearer wasn’t born yesterday. In fact, he’s been in private health practice since 1995, running a successful remedial massage, and then acupuncture clinic – from mobile, to renting a room from a multi-modality clinic, to running his own multi-practitioner natural therapy clinic.

More recently, he set up a home clinic in Newcastle (NSW, Australia) called Evolve Natural Medicine. Find out how Jeff went about starting his clinic – all over again (New place. No contacts): Starting out in Practice.


If you book a coaching session with Jeff…

Well, you can see by the introduction that Jeff has ‘done the rounds’ when it comes to working in different kinds of clinics. The following feathers in his cap has helped many a health practitioner over the years:

  • A knack for numbers
    Many health practitioners have trouble with the money thing: what to charge clients, how to create a useful clinic budget, how to negotiate room rent fees (or commission) with other practitioners, etc. Jeff can talk it through with you in a way that can bring about clarity on the matter – and often bring a feeling of relief.
  • A ‘sans sell’ or ‘no sell’ way to bump up referrals
    We haven’t met a health practitioner who actually enjoys selling themselves. Neither does Jeff. That’s why his way of working with other practitioners has a good chance of working for you. It feels good.
  • Put your finger on what REALLY floats your boat…
    …and building ways – in manageable, bite-sized pieces – to grow your practice from a place that feels right to you. A place that makes sense from where you are at right now.
  • Shifting that client compliance problem
    Do you despair about how your clients don’t follow your advice? Rest assured, you are not alone. There is a worldwide choir of complaint about non-compliance. But wait up. Jeff’s got some feel-good ways of helping your clients to actually help themselves. Yes, it can be done.
  • Curbing you from burnout
    Health practitioners are notorious for ‘giving service’ while grinding themselves into the ground. Having someone to help us pull back the pace and re-focus on what’s really important can make all the difference.
  • Keeping up your mojo 
    Many health practitioners work alone. They may really work solo. Or they may in a busy clinic with other practitioners, but they are still working alone. It can be tough to keep up the mojo. Jeff’s mojo chats can keep you feeling connected…and a smile on your face.

International Presenter


Jeff is an international presenter at conferences and presentations held by:

  • New Zealand Register of Acupuncture
  • Australian Acupuncture and Chinese Medicine Association
  • Australian Association of Massage Therapists
  • Australian Hypnotherapists Association
  • World Massage Conference
  • Association of Massage Therapists
  • Reflexology Association of Australia
  • Endeavour College of Natural Health
  • Southern School of Natural Therapies


It’s no secret. 

Practitioners in the natural medicine industry are more at risk of failure in business than other healthcare modalities. Jeff’s made mistakes over the years – some real doozys. But these goofs have only helped to make him a better practitioner.

Having learnt how to hang in there and succeed (in ways that re-defined what ‘success’ actually is for him), Jeff was inspired to create Ethical Practice: a place designed to help anyone in healthcare develop their practice without the usual business and marketing hype. With integrity instead.

Need some help with your practice? More about coaching with Jeff.

Book a session with Jeff:

  • Single session: 1 hour
    AUS $195 incl. gst
  • Package of 4 sessions: 1 hour each
    AUS $680 incl. gst (save $100)

Buy a session (or 4) through our online store
Email Jeff: info@ethicalpractice.net
Call Jeff: 0416 280 777 (Australia only).