Newsy bits

How long will it take to develop a successful heath practice?

Posted on Jul 15, 2017 in Newsy bits | 0 comments

How long will it take to develop a successful heath practice?

What if I were a rock-solid psychic and said ‘It’s going to take you eight years to have a successful practice’. How would you feel? You might be shocked. Upset. You might put your hands on your hips and defy me. Or you might scratch your head while wondering if it’s a sign to re-consider your chosen career. But the reality is, you believe in your modality. You understand its importance. In a way, you feel it chose you, right? Not the other way around. Sometimes a booming practice can be created in six months. Sometimes it takes six years. Or more. The length of time depends on a...

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Content development – Interviewing health practitioners

Posted on Jun 24, 2017 in Newsy bits | 0 comments

Content development – Interviewing health practitioners

Want to write online articles to help your practice, but lack confidence in certain health areas? There is an answer: Interview other health practitioners. There are many benefits to this approach – but also some pitfalls. Why write articles at all? For the answer read: ‘Writing online articles to boost your health practice‘.   THE BENEFITS OF INTERVIEWING OTHER HEALTH PRACTITIONERS If you feel out of your depth with certain topics, consider the opportunity to interview practitioners known for their expertise. The benefits may include: EXPOSURE The other practitioner is...

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Writing online articles to boost your health practice

Posted on May 3, 2017 in Newsy bits | 0 comments

Writing online articles to boost your health practice

Why are online articles  relevant to your health practice? In short, they help your clients (and those ideal prospective clients) with helpful information about different health topics.  More specifically, they help to do (at least) six things: EDUCATE THEM (& YOU) Helpful knowledge is power for your clients and others (sometimes researching for articles improves your own knowledge too!) IMPROVE CREDIBILITY Articles can show them you know what you are talking about. BUILDS TRUST Helpful articles raises your authority in the eyes of others, and this credibility improves their trust in...

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Social media made easy for natural therapists

Posted on Apr 14, 2017 in Newsy bits | 0 comments

Social media made easy for natural therapists

Are you a natural health therapist who finds the idea of using social media for their practice overwhelming (or underwhelming)? You are not alone – by a long shot. So it’s not surprising that the question “Do I really need social media?” crops up at Ethical Practice forums and coaching sessions time and time again. The answer to this question is: “It depends”. Every practitioner & practice is different It depends on what your practice needs as to whether social media would be useful to promote it. It also depends on whether your ideal client uses...

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The big problem with natural therapists & websites

Posted on Mar 25, 2017 in Newsy bits | 0 comments

The big problem with natural therapists & websites

This tragic story is a painfully common one. The health practitioner puts their heart, soul and savings into creating a beautiful website. They’ve got professional photos – even one of themselves that is actually okay. The text has been carefully crafted to appeal to their ideal client as well as to Google. Blood and sweat has been poured into writing articles to inform and inspire. Then the website is launched. It’s out there – for anyone in the world to see. The hard work is done. The website can do the selling for the practitioner. Who hates selling. Hates it. And so the...

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Health Practitioners & Holistic Assumptions

Posted on Feb 28, 2017 in Newsy bits | 0 comments

Health Practitioners & Holistic Assumptions

“I’m not like Jeff,” said a natural medicine practitioner to me the other day. Which is true. These are two very different practitioners. She is a massage therapist and meditation teacher. Jeff is a Chinese Medicine Practitioner (and the other half of Ethical Practice). But she wasn’t talking about differences in modality. “I’m not that interested in fixing particular body problems,”  she added. “I’m interested in the whole body and mind”. This woman had made a big assumption about Jeff and how he works.   WHY THE ASSUMPTION?  Her very natural...

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